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Moonshot Leadership

Catalyzing an Enduring Nonprofit Brand (Against All Odds)

Colleen Townsley Brinkmann, a highly regarded nonprofit industry strategist and former Chief Philanthropy Officer for North Texas Food Bank (NTFB) has authored Moonshot Leadership: Catalyzing an Enduring Nonprofit Brand (Against All Odds). This book offers Brinkmann’s account of the rise and sustained success of NTFB, and key lessons and insights she learned that are applicable to all leaders with a vision and need to mobilize others.

NTFB had humble beginnings in the 1980s as a distributor to local food pantries and shelters. Moving into the new millennium, NTFB growth was meteoric and sustained, reaching 72 million nutritious meals annually and growing, and has emerged as a major player in America’s fight to address hunger.


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Why Moonshot Leadership?

  • The Moonshot Leadership practiced by NTFB led to a 588% increase in public support between 2004-2018 of $2.6 Million to $17.9 Million.

  • The Moonshot Leadership exhibited by Colleen and her staff resulted in a capital campaign that realized over $55 Million, and most importantly, the reduction of food insecurity in a region larger than many countries.

Your purchase of Moonshot Leadership supports the critical work of:

  • Atlanta Community Food Bank
  • Chicago Food Depository
  • North Texas Food Bank
“Without a doubt, my 30 years in nonprofit work have provided case studies for how to achieve transformation amidst immense hurdles. I hope by sharing stories and critical insights from my life and career others will be better able to overcome roadblocks and soar. In this book, I include principles, learnings and reflection exercises that will help leaders and social entrepreneurs gain insights on how to solve some of the common problems they face every day while running a nonprofit or purpose-driven company.”
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Colleen Townsley Brinkmann

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NTFB had humble beginnings in the 1980s as a distributor to local food pantries and shelters. Moving into the new millennium, NTFB growth was meteoric and sustained, reaching 72 million nutritious meals annually and growing, and has emerged as a major player in America’s fight to address hunger.

At the core of the NTFB success story is leadership, specifically a thoughtful yet bold form of leadership that Colleen describes as Moonshot Leadership. The Moonshot Leadership practiced and exhibited by NTFB led to a 588% increase in annual public support over 14 years ($2.6 Million - $17.9 Million), a successful capital campaign realizing over $55 Million, and most importantly, the reduction of food insecurity in a region larger than many countries.

TESTIMONIALS

What People Are Saying

  • Because hunger is a significant issue both in Dallas and across our nation, bold leadership and innovative solutions are required. Food is among the most elemental human needs and addressing food insecurity directly impacts the success of our other societal challenges, allowing individuals to work, learn, raise their families and age with the health, dignity and respect they deserve. Jan and Colleen’s combined talents grew the North Texas Food Bank (NTFB) into a leading impact organization which currently provides over 70 million nutritious meals annually and aims to provide 92 million by 2025. Colleen’s journey, as explained in her book, is intimate and engaging, and explains the source of her passion for both helping those at the front lines as well as inviting others to join the mission.
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    Katherine Perot Reeves

    Civic Leader; NTFB Board of Directors; Honorary Co-Chair, Stop Hunger Build Hope NTFB Capital Campaign

  • Colleen’s story is one of deep passion, commitment, and authenticity. When combined with her leadership and collaboration insights, her story provides a blueprint for accomplishing the seemingly impossible. Through this story, she has left something of meaning and lasting value for North Texas and the reader for many years to come.
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    Bill Hogg

    Member, NTFB Board of Directors

  • While Colleen and I first grew our friendship during our 2010 Leadership Women class, working alongside her during my first six months as CEO of the Food Bank was priceless. Her passion, determination against all odds and servant leadership played a pivotal role in the achievement of our historic $55 million campaign and growing the NTFB brand over her sixteen years there. Her retirement is well deserved. Colleen’s candid insights and personal stories build a case study applicable to any organization seeking transformational change. A must-read for board members, executive staff and external-facing team members.
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    Trisha Cunningham

    President & CEO, NTFB

The book is published by CMP, a leading executive search, development, assessment, coaching, and outplacement firm. Brinkmann is now the Senior Consultant, Purpose-Driven Strategy and Brand for CMP. In this role, she provides strategic services to purpose-driven non-profits, businesses, and corporations. For more information, or to contact Colleen Townsley Brinkmann, visit www.careermp.com, or call 800-680-7768.